One of the main strengths and characteristics of social networks is its ability to bring in and connect people from across the globe, going beyond geographical or social boundaries. Such characteristics have brought about a steady influx of users subscribing to these networks, sharing documents, photos and other information – without regard for their privacy. And this is where the problems start, resulting in negative effects on the social network user’s online reputation.

Social network users should be wary of what information they are allowing people to see on their profile pages or it could bite them in the face eventually and they end up with a spoiled internet reputation. Documented cases have indicated that such negative information on their online presence have affected their profession, business and social relations. In some cases, employers have rejected applicants based on what they have gathered from online information, particularly from social networks.

Such negative information includes negative comments from co-workers, clients and previous employers. Still others include photos and graphics that are considered inappropriate about the person according to the standards of employers or clients. Social network users should take careful note about such possibilities and regularly perform online reputation management activities on their own or employ the assistance of reliable internet reputation management services.