Step 8 of Ten Easy Ways to a Positive Online Reputation Management

Depending on the nature of the negative online reputation results you are attempting to move, it can take a long time to get the results pushed down to an acceptable level. It is not unusual for reputation management projects to last 6 months to a year and even longer.

An important point for larger enterprises: Make sure that once you begin a reputation management campaign that you advice your public relations, marketing, advertising and investor relations departments to make sure that different parts of your company are not working at cross purposes.