Step 7 of Ten Easy Ways to a Positive Online Reputation Management

This is an important point. In our four years of experience we have made a startling observation: Victims of Internet defamation who are truly innocent don’t want to pay to regain their reputation! The more outrageous the allegations, the less they are willing to pay. Emotionally, we understand this feeling. It makes perfect sense that if you are damaged you want to be made whole. The problem is this attitude does not make business sense. 

If you are unjustly defamed and the negative effects on your online reputation are costing you money your concern should be correcting the problem first. If you know your attacker, and they have assets, you may be able to sue later on, but refusing to pay because you think it is unfair is just cutting off your nose to spite your face. 

Reputation management is a business expense and within a few years more and more businesses will be including these services in their marketing budgets.