Step Two of Ten easy ways to a positive Online Reputaion Management

Be analytical. Take the time to find all the search terms – and all the search engines—that are turning up negative results. Make a list of each negative search result. Go over your list and evaluate and list each entry. Ask yourself whether the bad publicity is based on something that you did or whether it is a completely false accusation. Do the search results qualify as defamation? Libel?  Can you prove they aren’t true?