So many defamation victims have called with this problem that we wanted to make sure that we posted it to our blog.

If a clever defamer wants to make sure he does you some damage, a good way is to buy your NAME, in the form of a domain and publish a website saying things about you that you don't want anyone to read. 

Here's a sample. Let's say that your name is Joe Blow and you are a lawyer. In the course of your professional life you rub someone the wrong way. To get even your adversary goes to a domain registry and pays to register joeblow.com (apologies if this is a real domain, this is an example for purposes of explanation only.) The adversary then writes a website saying things about Joe Blow that are not true. 

So two things are happening. Joe Blow is being defamed online and he has been put in a position where anybody looking for Joe Blow will find the untrue information.

We have seen this dirty trick time and again and we are posting this blog as a warning.  Something you can do to nip this in the bud is to reserve a domain name in your name, even if you have no immediate use for it.  It wouldn't hurt to use the website to tell the world what you want them to hear, but the real point is that if you reserve your name first, some unscrupulous adversary can't get there ahead of you.

You can buy a domain inexpensively and if you are in a position/business/career  where defamation is a danger, this is a cheap way to insure that your adversary will not use your own name against you.